Persuasive writing and emotional language

Definition[ edit ] Loaded terms, also called emotive or ethical words, were clearly described by Charles Stevenson.

Persuasive writing and emotional language

How to Convey Logos General Strategies for Improving Your Logos In the last article, we identified, three general principles that you can adopt to improve your logos: Make it Understandable Can your audience understand you?

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Or have they only absorbed half of your points? Make it Logical Do your arguments make sense? Or do you require your audience to make an extreme leap of faith? How easy is it for your audience to connect the dots? Make it Real Concrete and specific tends to win over abstract and general.

You may wish to compare to techniques in previous articles: How can you do this? Let us count some ways… 1: Use words that your audience uses. Favor short words and phrases over long and convoluted counterparts. Use vivid and descriptive language where appropriate.

It should be obvious. Spell it out if necessary. Make sure you are not misinterpreted. It is particularly important to make the connection between premises and conclusions explicit. Because is a magic word for this purpose: Trace sequences or processes in order. To help your audience understand a sequence or process, march through the steps or phases in a meaningful order, usually sequential.

If you jump around the steps out of order, your audience will be confused.

Caution: Ethos is not an exact measure

As the number of steps increases, so does the need to use a diagram for clarity. Carefully crafted and focused diagrams almost always enhance the understandability of your arguments.

But, be careful not to introduce an unnecessarily complex diagram. In the worst case, a busy diagram or one with lots of irrelevant details will frustrate your audience and diminish your understandability. Like diagrams, a carefully crafted chart or graph will speak volumes and clarify a previously fuzzy relationship.

Remember the warning about unnecessary complexity applies to charts too. Suppose the diagram or chart which best explains the concepts is a complex one. This means that you build up the entire diagram or chart progressively as a series of chunks, revealing only a part of the overall diagram at a time.

If you are drawing the diagram as you speak, you are inherently using progressive disclosure. This is easy to do with PowerPoint too.

Persuasive Writing Examples

Use comparisons, analogies, and metaphors. Whenever you introduce new concepts, search for an appropriate analogy which helps the audience understand the new concept in terms of how they already understand the old one. Make it Logical Okay, your audience understands what you are saying, but does what you are saying make sense?

Does it pass the logical tests which your audience will be applying subconsciously? Commonplaces often provide the most stable foundation for your argument. Ask questions, and get your audience thinking. Questions engage your audience and make them active participants in the conversation.A comprehensive, coeducational Catholic High school Diocese of Wollongong - Albion Park Act Justly, love tenderly and walk humbly with your God Micah Critique • The persuasive technique of ‘Emotive language’ often involves using words that sound like accurate, descriptive words, but which actually carry emotional content as well – that is, a bias towards approval or disapproval.

Persuasive Writing - Emotional vs Intellectual Words. This is fascinating! I like how exceptional is marvelous.

persuasive writing and emotional language

More information. Article by. Writers Write. k. Source: Grammar Check If you want to improve your business writing, join us for The Plain Language Programme.

If you want to learn how to write a book, join our Writers Write. The previous article in the Ethos, Pathos, and Logos series defined logos and described why logical arguments are so important for your presentations.. Okay, that’s all very good in theory, but do we need to be logical masters to build high logos?

No, not at all. In this article, we examine simple techniques you can use in your presentations to be more persuasive by improving your logos. Examples of emotive language include adjectives such as crazy, dangerous and jocular, nouns such as thug, aristocrat and crone, and verbs such as manipulate, thrust and abscond.

Emotive language uses emotionally-charged words to create an emotional subtext that is stronger than and potentially. The Verb Recognize a verb when you see one.

Verbs are a necessary component of all have two important functions: Some verbs put stalled subjects into motion while other verbs help to clarify the subjects in meaningful ways.

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